Spend to Gucci, Lucci is a fashion empire!

 Gucci, Pucci ... Lucci? Yes, Susan Lucci!

We all know that the strong will Lucci Erica Kane for 41 years on ABC's "All My Children" (for which she finally won an Emmy in 1999 failed after 18 nominations). There is a role that a millionaire in 1991. But his recently reported $ 45 million net worth role came from a different network - the Home Shopping Network.

"The most important thing to know that over the years has more than 40 to All My Children Susan Lucci built a brand," said Dan J. Kroll, founder of soapcentral.com, the leading online resource for soap opera news and information . "From day one, the character she was Everywoman, could understand that."

. Where she sells beauty products Youthful Essence by Susan Lucci Invitation fragrance, and the collection of Susan Lucci of clothing and accessories - and not only identifies the "every woman" with Lucci, but bought by her tremendous success on HSN Lucci has -. including a record performance in 2005, where it sold 60,000 pieces of lingerie in less than 20 hours also distributes its products through infomercials and in Wal-Mart.

"There are women everywhere who know what they are doing and what is their routine and how they want it to be feasible for a lower price," said Kroll.

Now 65, Lucci brand awareness particularly strong with the people 55 years and older, a demographic that has always been difficult to target. These fans have grown up with him in the early years of the show, and many of them with everything she has lived on and off to identify the camera, even after the network made the show following last year 11 000.

"Soaps can disappear - but if you've had a run for 40 years and older your audience does not go away overnight," said David Schwab, an expert in celebrity Octagon Entertainment. "Lucci is in an excellent position from a marketing perspective for the rest of his career," he said.

According to Schwab, the endorsement provides Lucci future could include six-figure annual service contracts for advertising pharmaceutical products in the life insurance policy or working with AARP kind advertisers.

Girl next door "Nothing Lucci was hurt by this," "Picture," Kroll said, "It's like" McDonald "," Coca-Cola, "" Susan Lucci. "-. She is an American brand, an American icon, you can discuss whether it was still as powerful as the All My Children at its peak, but there is obviously still relevant."