houses fashion Dive "hard" in the heart of the boom in luxury

As the fashion industry rises to Paris this week for the shows of haute couture, one of the first stops will be the new Louis Vuitton jewelry store, the opening of a 160-square-foot store on Monday on the Place Vendôme, the trend represents the hottest time : a movement of companies that specialize in non-permanent luxury "hard" luxury. Sunday, Versace presented his first collection of fine jewelry, high-fashion version launched unique fine jewelry, March, Salvatore Ferragamo presented a fine jewelry line. Similarly, Bottega Veneta, Hermes, [RMS EN 241.45 --- Punch] and Ralph Lauren [RL 144.57 4.09 (2.91%)] are all covered in the fine jewelry in recent years, following the example of Gucci, Chanel and Dior. Hamdi Chatti, director of the Louis Vuitton watches, said the brand extension Vuitton, which began 10 years ago, was driven by consumer demand. Now the brand is actively looking for new outlets in the autonomous cities of New York and London, open to Hong Kong. "We want a real player in this area," he said. Gian Giacomo Ferraris, CEO of Versace, confirmed his company stand-alone plan for jewelry stores. Thomas Chauvet, a luxury goods analyst at Citibank [ISIC --- 2.15 unch] said: "The opportunity is huge Tell the jewelry market is about $ 150 billion and take five percent of IT. It is about $ 7 billion. It is almost two Cartier. " "Jewelry brand" - jewelry with a signature style and brand that it - is currently estimated at only 19 percent of the global jewelery market. In contrast, branded leather goods accounted for 50 percent of this market, and eye-mark of 38 percent. On this basis, believes Thomas Mann's daughter, a director at McKinsey, the branded jewelery market could double in size by 2020. Caroline Reyl, Director of Premium Brands Fund at Pictet, said China, where the luxury market is expected to increase by 10 percent in 2012, would be an important source of growth for fine jewelry brand. China recently surpassed the U.S. as the country with the highest demand for luxury watch brand, according to the Worldwatch report 2012th This trend is expected to be offset by the high-end jewelry brand. Mr. Ferraris said Versace China was the fastest growing market for fine jewelry. Asia-Pacific also represents 42 percent of sales at Richemont - the owner of such brands Cartier, Piaget and Van Cleef & Arpels - which is planning to increase its presence in retail stores in China, 160-250. As a fashion brand new consumers who can attract intimidated by the world of traditional jewelery, the market will make the difference between costume jewelry brand name and the heritage of fine jewelry, much in the way of luxury is all being segmented into luxury, premium luxury and luxury accessible. One thing is for sure, said Mr. Tochtermann: Right Now, "the family business without jewelery brand, not a good place to be."