Tom Ford Beauty, to remain a "luxury" lineTOM Ford Beauty seat "at the beginning of true luxury."

The brand - which includes perfume Black Orchid and White Patchouli - from more than 200 million dollars worldwide by working with Estee Lauder, and if he sells at the upper end of market prices, there are no plans to lower the price. Fabrizio Freda, President and CEO of the company Lauder said: "This brand is at the forefront of true luxury in the beauty and enormous appeal to discerning consumers worldwide. "Tom Ford Beauty is a real change in the business model for fragrances as well, because it really high quality, high-touch service type will concentrate of perfume. "We see in Tom Ford as a brand that can really help us includes the business model in fragrance up to big fragrance range and the high quality and excellent service." In October, the designer will launch his first signature men's fragrance since 2009, Tom Ford Black, and is expected to generate worldwide sales of retail sales of $ 15 million in the first year. John Demsey, group president of Estee Lauder added that cost is not to keep down the biggest worry is that the company wants to focus on luxury. He said: "Tom Ford is a luxury brand, and reputation are signature fragrance is rare to see a change in a line-up point, is not the first consideration of the price .. "[The purpose of the Ford brand is not price but] what is sold and the quality and how it looks." - Bang Media