Louis Vuitton loses ground as Most Valuable Luxury Brand World

  Louis Vuitton is losing ground as the most valuable brand in the world as a luxury competitors such as

Gucci and Prada profits, says a new research report.

The value of the Vuitton brand fell by 12 percent a year ago to $ 22.7 billion, Millward Brown has indicated

in its 2013 BrandZ. While bagging owned by LVMH Moet Hennessy Louis Vuitton SA (MC), the most valuable

luxury brand for the eighth year in a row remains to better manage competitors, the balance between

exclusivity and affordability, the report said.

The value of PPR SA (PP) The Gucci brand jumped 48 percent to $ 12.7 billion, the third class in the list of

luxury, while the value of Prada jumped 63 percent to 9 $ 45 billion, the fourth place, Millward said Brown.

Hermes remained in second place with $ 19100000000, unchanged from the previous year.

As consumers, "to make place for the luxury that they feel better by trading against others, it is the

middle-of-the-road brands feel the effects of this bias," Millward Brown said in a statement.

Rolex, Chanel, Cartier, Burberry, Fendi and Coach completed the top 10 most valuable luxury brands study.

The outbreak of Prada was fastest over 13 categories of Millward Brown measured by 95 out of 100 global

brands. Apple Inc. (AAPL) once again at the forefront, with its estimated to 1 per cent to $ 185 billion in

value, according to the study.

"Prada brand awareness in China, Russia, Brazil and the Middle East continue to grow," Anastasia

Kourovskaia, Vice President EMEA Millward Brown said.

The study, commissioned by WPP Plc in order, was based on interviews with consumers as well as the analysis

of the performance of the company.