Asian A-list stars take their place in the front row of fashion

Arriving in a parade of Christian Dior Paris Fashion surrounded by a horde of photographers and childminders, Korean star Gianna June quickly darkens the already seated Oscar-winning actress Jennifer Lawrence.  One of the best known in Asia, after a series of box office smashes faces, the actress is one of an elite group of bankable names the attention of the fashion world. Designers have long sought to help Hollywood celebrities sell their collections - but the purchasing power of consumers is growing in countries like China and South Korea, it is now the turn of the Asian A-listers. Taiwanese model and actress Lin Chi-ling was also in Paris for the fashion shows, where she received the red carpet with Karl Lagerfeld Chanel show. At a time when the fashion houses increasingly gaining new customers in countries from China to Singapore, Lagerfeld has the meaning of the East with a mixed show emphasized "ruin" old world with an imaginary futuristic Asian city. Raf Simons multi-cultural show for Christian Dior, now also a clear field for customers was in new markets. The Belgian designer, who in the world put such models on the podium, said the Dior collection shows "not only in Paris and France, but the rest of the world". Brian Buchwald, general manager Bomoda, a website for Chinese consumers of luxury goods, tapping into the needs and desires of Chinese consumers was now "the prime opportunity for Western companies." "The growing importance of the Chinese consumer is driving their business," Buchwald said, adding that last year, they were "responsible for 60 percent of all purchases of luxury goods in Europe." These harsh economic realities are the reason Paris Fashion expect many other Asian celebrities on their ranks in the coming years to see. One of the highest profile stars Asian is Chinese actress Fan Bingbing, the Paris fashion shows as well as the film festival in Cannes, where she seen wearing Valentino, Elie Saab and Laurence Xu was visited. Known in the marketing world as KOL - Key Opinion Leader - Buchwald said the appeal of star designers and manufacturers of luxury goods comes from "her beauty, to achieve a sense of fashion and the ability to move and Chinese consumers."  5/9 -- "She is a risk taker. She made her own fashion choices and how many Chinese women may not be comfortable enough to wear that Fan Bingbing can challenge the fact that it is there to make certain decisions for them," he said said.