Mode future

  Live broadcast of the track? Style apps smartphone? So last season. On technology "fashion world" continues to move faster than Burberry holographic models on the catwalk. Welcome to the new frontier, where clothes Twitter, Facebook, Fashion, and the first virtual "digital model" world saleswomen revolutionized the way we shop.

Under a chic headquarters at the Sydney Opera House yesterday Bespoke, a summit of business and fashion with a line, the influence of local and international experts, including MrPorter.com editor-in-chief Jeremy Langmead, founder and editor of The Business of Fashion, Imran Amed and designer brands Sass & wait Zimmermann and J Crew, the global trends, innovation and creative collaboration discussed.

The technology has been high on the agenda with Coco Rocha, 24, the top Canadian model - she fronted campaigns for Chanel, Versace and Dior on the cover of Vogue and Harper's Bazaar - turned cyber-space phenomenon. Hailed as "the fashion and technology in the flesh," Rocha something like a juggernaut of social media has gain a huge eight million followers through their website, Facebook, Instagram, Twitter, Google+ (it was first model million a followers to earn on this platform) and its addictive blog "OHSO Coco" which streams thousands of photos and video clips of his life and modeling career.

"It's really the first digital model in the world and has control of his career in a way perhaps no model had before," says international fashion editor of the Australian Financial Review Marion Hume, curator and Bespoke host. Rocha, who is a committed philanthropist and advocate against eating disorders in the fashion industry, discussed "pioneering digital innovation."

Further evidence of the power of social media when it comes to style, just look at the first dress in the Twitter world. Literally the talk of the town on a red carpet launch of a new 4G mobile network in London last year, the former Pussy Cat Doll singer Nicole Scherzinger decked out in a black dress with 2,000 LED lights that s' is displayed in real-time from Twitter feeds his fans. The dress - which was built from eight yards of silk chiffon and French silk with more than 500 Swarovski crystals loaded, was made by the fashion-tech cute farm circuits - is rechargeable via USB.

Another pioneer in this rock-solid marriage between fashion and technology is a British brand Burberry, among their many multimedia miracle has 14 million Facebook, Twitter and 1.3 million fans hoarded 564,000 on Instagram. One of the first to stream their shows, last season alive, they have not create a net worth "tweet walk" through the publication of pictures of models backstage at Twitter before they go the route (we wonder what Anna Wintour would think ?). Couple that with I-pad toting providers (designer Christopher Bailey cites Apple as the brand, it is inspired) and the use of RFID (Radio Frequency Identification) devices in the memory trigger. Simply run her purse on the RFID platform and voila, you will see a video on Craftsman Create their high-end accessories. Talk to bring a new meaning to try before.

"Consumers are looking for more information about the products when they are in the store," says Maureen Mullen, director of research and advisory firm for the L2, a global think tank for digital innovation. Not that the revolution did not happen before we even ventured inside. "Today we have a digitally active consumer who always has a camera in his hand and uses the Facebook mirror technology, interactive, and various other forms of social media to ask for advice, and a better shopping experience," says Stephen Kulmar Director of Retail Oasis is a digital experts dedicated to fashion the ever-changing face of retail.

Which, since the explosion of technological advances on us is the same thing - the power of the consumer. "Social media has made communication between brands and customers opened so that the consumer valuable feedback. Clever companies benefit from the use of this staggering amount of power," says Hume, quoted mrporter.com (Group share of net-a-porter) and Saturday Surf New York (both of which have to be measured on the podium) "to engage digitally with their customers." as excellent examples of this

And let's face it, those who are not down with the "augmented reality" (including synthetic images to real situations, aka these holographic models strutting with real opening of Burberry in Beijing), "Face Detection" (The Marks and Spencer in the UK can use the visualization technology of the U.S. Army developed for buyers to see how a pair of jeans will look before you buy) and "Omni Mirrors" (mirror Interactive takes a shot in-store and then uploads to social media to bettors can from their friends To search) and today's tech-savvy consumers can easily "showroom" from there. For those who do not know (where have you been?) "Showrooming" means you use your mobile to see if this fabulous dress aligning the shell can be snapped cheaper. Because the Cyber-verse can be anywhere ... together these holograms.