Joor modernized wholesale purchase for the biggest names in the fashion industry

  Joor uses the software to make the trip to the track to retailers like walking in a parade smooth.

Joor is an online marketplace for buying wholesale fashion. The company is on track to more than 350 million transactions in 2013, which is more than three times as much in 2012. More than 580 brands and designers and 30,000 customers use the platform, including some of the biggest names in the fashion industry. Joor recently opened an office in Milan and soon opened in Sydney.

mona bijoorThis is an excellent example of a company with the technology to an industry that is mainly online, and is successful. Founder Mona Bijoor said most transactions arrive wholesale fashion fairs, visit the market, with handwritten orders. The business platform joor makes the sales process online so that retailers and brands can connect more effectively.

"It's a very fragmented market, where traders can only buy products to places that they actually go, and there are few data on inventory," she said in an interview. "If online sales of clothing for the consumer world has a meaning, why would not make sense to close it? Our job is to make retailers and brands better, smarter and faster."

Bijoor spent most of his career in the fashion industry with brands like Chanel, Elie Tahari, Cynthia Rowley, and in the purchasing departments of global retailers. She has experienced the weaknesses of both sides and saw an opportunity to "pioneer big changes."

The core technology platform joorThe connects brands and retailers. Brands create a profile page with marketing materials and retailer of pages of information about their customers and inventory set. Search functions on both sides using filters such as price, trend, region, product, etc. ... and the system finds relevant hits.

Buyers have access to real-time analysis of contracts, notes, production, delivery and billing, and lead generation tools. Retailers can look at the most sold, discover new brands and build and orders on the platform sections.

The global fashion industry generates more than 1.5 trillion U.S. dollars per year and growing. Most discussions about the tech startup mode on consumers, but consumers are at one end of a very long supply chain and Joor than trying complicated "less archaic." That's more important than ever that "fast-fashion" led consumers expect rapid rotation.

Joor customers include fashion heavyweights Diane Von Furstenberg, Phillip Lim, Alexander McQueen, Rag & Bone, and Thakoon. At this moment the only platform for byt clothing is Bijoor women, she says to explore options for fashion, shoes and accessories. Competitors include NuOrder, Balluun, fire boom, but none have the high level of customer Joor (although NuOrder funds raised by Rachel Zoe).

Joor is in New York with offices in Los Angeles and Milan and has raised $ 5.5 million from Battery Ventures, Lerer Ventures, Great Oaks Venture Capital, Landis Capital Ventures and precursors.