New talent steals show from 5 days Jeddah fashion

  After the success of Fashion Days Riyadh House BO-M organized a fashion show five days in Jeddah.
The Fashion Days Jeddah brought nearly 22 fashion designers over the kingdom, Kuwait and Egypt to Jeddah and put in the spotlight Star Avenue Mall

Faris and Layla Al-Shehri, the couple behind the company, brought the various houses collections of local and international fashion event.

Maison BO-M refers to the bohemian life of the 19th Century Paris, where young artists lived a separate rigid society that live freely according to their passions and imagination without cultural boundaries.
Maison BO-M Galleries opened in 2012 and offers a platform for new creative talent for art, design and fashion.

"The aim is to develop new talents that support inspired by various representatives of the arts and promote traditional heritage and craftsmanship. Our initiative offers new talent a platform and our stores offer a variety of products., Ranging from luxury fashion and accessories, Gifts, books, designer clothes, furniture and more contemporary, "said Al-Shehri.

"We have a year ago in Riyadh and we wanted to bring the experience to Jeddah. We want an economy in Saudi Arabia, where the Saudi designer can showcase their talent and exposure on the market and come to the trends and Fashion needs to know to create, "said Al-Shehri. Maison BO-M plans, the fashion show in Alkhobar effective until the end of the month.

Shima Tayeb, a Saudi fashion designer for Blue Jungle collection, she says, like to wear different styles and different clothes, so they started fashion design a year ago.

She often travels and felt impressed and inspired by different cultures and different needs of women myself.
"I do not create things for special collections. I think everyone is unique in itself and has its own inspiration and a story behind it. I use my senses and everything that comes to mind. These pictures I use my collections "she explained
Blue Jungle is a collection of trendy sportswear that can be worn at any time of the day. They are casual and sporty, made mainly of cotton, as the weather dictates the country clothes.

Rija Momena future institute said its fashion design graduates participate in the show.
"Several companies have been working together to support Jeddah Fashion Days and promote Saudi artists, put them in the spotlight and help them start their own business. Zukunftsinstitut teaches fashion design and our 10 students showed a few pieces of her collection," she says .

Nazeeka collection was a mix of bright colors, geometric patterns was with Islamic motifs, Oriental calligraphy and all forms of soft materials plan combines a dynamic look. Tops and tunics loose kaftans for wear in hot weather Arabia designed.

Created Nazeeka collection of clothing for young women and accessories brand and designed by two sisters and Nabiha Meisa. Be of Arab origin, who studied and lived in Italy and in the Arab world that they dreamed of their own brands and produce modern clothing with an Arabic touch.

Turbans Sara also tried to bring a modern touch to the religious and cultural ethos. Turbans in different shades and colors presents a dynamic look that covers the head.
The brand was created to give Saudi women with a fun alternative coverings hair. "Our women's collection, the elegant drawing will be like in any amount," Sara said.
Swan Boutique presents a collection of abayas to some of the best moments in life to be integrated. Abaya trendy Swan jewelry was inspired by different cultures.

Maison BO-M strives to find labels and distinctive design, which combine immediately recognizable with excellent quality and competitive prices. But ultimately, Faris and Layla Al-Shehri just want their customers to "have fun shopping." Call it relaxes the distribution or exclusive pop-up shop with a welcoming atmosphere. Welcome to BO-M House: A new way to shop.