Creative Class | Eva Chen, editor

"Everybody has a friend who knows everyone and knows the coolest places to go or the best eyebrow waxer. I want it to be happy," Eva Chen, recently installed editor, said in his vision for the publication. "I want this magazine to be accessible cool fashion."  to the series editor. In fact, Chen, 33, the youngest editor of a major U.S. fashion magazine for over a decade and the first digital native to note the position. Chen upwards of 50,000 Twitter followers, 59,000 followers and Google Instagram positions regularly hundreds of notes. It is also the first Asian-American in the imprint of Condé Nast. His work is cut lucky, but for them. Traffic on a commercial basis to the bay, which was originally introduced in 2000, has reached a plateau of around € 1.1 million for the last three years. ad pages for the year 2012 amounted to 894 - but in the September 2013 issue of Vogue alone has 665 pages of advertisements - and many continue to slide in the second quarter of this year. Tap of Vogue editor and artistic director director Anna Wintour, Condé Nast, who first brought in as a consultant for the magazine in April Chen wants to usher in a new era for the magazine - more smooth, brilliant and ambitious time. Coincidentally, his first feature film cover twice lucky Vogue cover star Blake Lively wore a Gucci coat $ 3.900, photographed by Patrick Demarchelier Vogue durable and styled by Carlyne Dudzeele Hart, who ever attended high on the first cover of Vogue Anna Wintour and Chen. Chen grew up in New York, but "never really thought of fashion as a career. Subscribed Vogue My mother and I would at the pictures, but it felt very remote and even when I lived almost like a fairy tale for me in Greenwich Village and in the East Village and the Garment District was 20 blocks. "Instead they found inspiration in the surrounding streets." I grew up surrounded with street-style, "says Chen." fashion has never been a question to go to the mall, the Fashion walk around Washington Square Park, where I would see riders, St. Marks Place in the whole punk scene, going to school on the Upper East Side, and just see all the different demographics style to New York. " Cheap Chanel Bag A first-generation American, a mother and a father of Taiwanese born Shanghai, Chen studied pre-medicine at the Johns Hopkins University in Baltimore. "Often the immigrant experience is that children hold certain professions such as medicine, law, engineering, finance," she said. The feeling a little burned while preparing for the Medical College Admission Test (MCAT) and his last year of college, Chen applied to "20 different courses around New York City, Advertising and MTV editing ... basically everything I had heard. " She landed at Harper's Bazaar for the summer, divided between beauty and features departments. "Do you want to work and animated roller door on my first day and seeing all these people through the aisles and sequences that I think that was the first time that really want crystallized in my mind, it's not just a flight of imagination, "says Chen. By division in 2001, she was ready with the speed and upside move in the magazine industry. "Of course there was the question of telling my parents," Hey, you know what? I move away from this established career, which is very easy to understand and is right on something that is completely non-linear and totally unpredictable. " But Chen initially hard to find a job in magazines and instead, ended up working in a law firm for nine months. "It was a very turbulent time in the United States for many reasons," she then someone said, "9/11, the first dot-com bust. It was also a time when the major magazines such as Mademoiselle began to disappear. But Lucky Magazine has sent me - they needed a freelance assistant wardrobe credits, "Chen recalls. "I worked with an editor that still there - Joane Amay, it is our editor credits here - for six weeks before I get a job with it." Chen spent three years in the beauty of it and the departments of fashion, followed by nearly eight years at Teen Vogue, where Chen has served as a beauty and health director. "What really interests me with pre-med was an opportunity to help people, and I've always been interested in the welfare and nutrition, so that the department of beauty was a good means to me," she says. Later, his role expanded in Teen Vogue, was also a director of special projects. "Amy Astley, the editor, has always been very encouraging for people who want to try new things," says Chen. "It is not at all the beauty magazines editor could learn more about licensing, brand development, digital development, but also in the social media to operate. Could I do many different things at once, I think it is important for the work that I have now. " Chen left Teen Vogue in October last year to move to Los Angeles and go free - "my husband, who was a producer in Los Angeles for a project that I have not really lived there for three months, then I went back [New York. ] and was a consultant to chance. "Meanwhile, it has also Vogue, Elle, Vogue WSJ and China contributed, and continues to digitally on Twitter, Instagram and Tumblr, gather a loyal audience, where she was known for his" accessories of the day "close meet-ups, shots of beauty products and dedication to his many followers. Only two months after happiness came as a consulting editor Wintour introduced, it was announced that then succeed Chen Magazine editor Brandon Holley. His meteoric rise, Chen said: "I do not know how fast it was done, because I was more than a decade in the industry," adding: "I understand the public innate so lucky because I feel like I'm the public. Someone who is obsessed with shopping 18,000 different species, is probably the right person to run a business Discount Louis Vuitton magazine. "