Mode future

  Live broadcast of the track? Style apps smartphone? So last season. On technology "fashion world" continues to move faster than Burberry holographic models on the catwalk. Welcome to the new frontier, where clothes Twitter, Facebook, Fashion, and the first virtual "digital model" world saleswomen revolutionized the way we shop.

Under a chic headquarters at the Sydney Opera House yesterday Bespoke, a summit of business and fashion with a line, the influence of local and international experts, including MrPorter.com editor-in-chief Jeremy Langmead, founder and editor of The Business of Fashion, Imran Amed and designer brands Sass & wait Zimmermann and J Crew, the global trends, innovation and creative collaboration discussed.

The technology has been high on the agenda with Coco Rocha, 24, the top Canadian model - she fronted campaigns for Chanel, Versace and Dior on the cover of Vogue and Harper's Bazaar - turned cyber-space phenomenon. Hailed as "the fashion and technology in the flesh," Rocha something like a juggernaut of social media has gain a huge eight million followers through their website, Facebook, Instagram, Twitter, Google+ (it was first model million a followers to earn on this platform) and its addictive blog "OHSO Coco" which streams thousands of photos and video clips of his life and modeling career.

"It's really the first digital model in the world and has control of his career in a way perhaps no model had before," says international fashion editor of the Australian Financial Review Marion Hume, curator and Bespoke host. Rocha, who is a committed philanthropist and advocate against eating disorders in the fashion industry, discussed "pioneering digital innovation."

Further evidence of the power of social media when it comes to style, just look at the first dress in the Twitter world. Literally the talk of the town on a red carpet launch of a new 4G mobile network in London last year, the former Pussy Cat Doll singer Nicole Scherzinger decked out in a black dress with 2,000 LED lights that s' is displayed in real-time from Twitter feeds his fans. The dress - which was built from eight yards of silk chiffon and French silk with more than 500 Swarovski crystals loaded, was made by the fashion-tech cute farm circuits - is rechargeable via USB.

Another pioneer in this rock-solid marriage between fashion and technology is a British brand Burberry, among their many multimedia miracle has 14 million Facebook, Twitter and 1.3 million fans hoarded 564,000 on Instagram. One of the first to stream their shows, last season alive, they have not create a net worth "tweet walk" through the publication of pictures of models backstage at Twitter before they go the route (we wonder what Anna Wintour would think ?). Couple that with I-pad toting providers (designer Christopher Bailey cites Apple as the brand, it is inspired) and the use of RFID (Radio Frequency Identification) devices in the memory trigger. Simply run her purse on the RFID platform and voila, you will see a video on Craftsman Create their high-end accessories. Talk to bring a new meaning to try before.

"Consumers are looking for more information about the products when they are in the store," says Maureen Mullen, director of research and advisory firm for the L2, a global think tank for digital innovation. Not that the revolution did not happen before we even ventured inside. "Today we have a digitally active consumer who always has a camera in his hand and uses the Facebook mirror technology, interactive, and various other forms of social media to ask for advice, and a better shopping experience," says Stephen Kulmar Director of Retail Oasis is a digital experts dedicated to fashion the ever-changing face of retail.

Which, since the explosion of technological advances on us is the same thing - the power of the consumer. "Social media has made communication between brands and customers opened so that the consumer valuable feedback. Clever companies benefit from the use of this staggering amount of power," says Hume, quoted mrporter.com (Group share of net-a-porter) and Saturday Surf New York (both of which have to be measured on the podium) "to engage digitally with their customers." as excellent examples of this

And let's face it, those who are not down with the "augmented reality" (including synthetic images to real situations, aka these holographic models strutting with real opening of Burberry in Beijing), "Face Detection" (The Marks and Spencer in the UK can use the visualization technology of the U.S. Army developed for buyers to see how a pair of jeans will look before you buy) and "Omni Mirrors" (mirror Interactive takes a shot in-store and then uploads to social media to bettors can from their friends To search) and today's tech-savvy consumers can easily "showroom" from there. For those who do not know (where have you been?) "Showrooming" means you use your mobile to see if this fabulous dress aligning the shell can be snapped cheaper. Because the Cyber-verse can be anywhere ... together these holograms.

Joor modernized wholesale purchase for the biggest names in the fashion industry

  Joor uses the software to make the trip to the track to retailers like walking in a parade smooth.

Joor is an online marketplace for buying wholesale fashion. The company is on track to more than 350 million transactions in 2013, which is more than three times as much in 2012. More than 580 brands and designers and 30,000 customers use the platform, including some of the biggest names in the fashion industry. Joor recently opened an office in Milan and soon opened in Sydney.

mona bijoorThis is an excellent example of a company with the technology to an industry that is mainly online, and is successful. Founder Mona Bijoor said most transactions arrive wholesale fashion fairs, visit the market, with handwritten orders. The business platform joor makes the sales process online so that retailers and brands can connect more effectively.

"It's a very fragmented market, where traders can only buy products to places that they actually go, and there are few data on inventory," she said in an interview. "If online sales of clothing for the consumer world has a meaning, why would not make sense to close it? Our job is to make retailers and brands better, smarter and faster."

Bijoor spent most of his career in the fashion industry with brands like Chanel, Elie Tahari, Cynthia Rowley, and in the purchasing departments of global retailers. She has experienced the weaknesses of both sides and saw an opportunity to "pioneer big changes."

The core technology platform joorThe connects brands and retailers. Brands create a profile page with marketing materials and retailer of pages of information about their customers and inventory set. Search functions on both sides using filters such as price, trend, region, product, etc. ... and the system finds relevant hits.

Buyers have access to real-time analysis of contracts, notes, production, delivery and billing, and lead generation tools. Retailers can look at the most sold, discover new brands and build and orders on the platform sections.

The global fashion industry generates more than 1.5 trillion U.S. dollars per year and growing. Most discussions about the tech startup mode on consumers, but consumers are at one end of a very long supply chain and Joor than trying complicated "less archaic." That's more important than ever that "fast-fashion" led consumers expect rapid rotation.

Joor customers include fashion heavyweights Diane Von Furstenberg, Phillip Lim, Alexander McQueen, Rag & Bone, and Thakoon. At this moment the only platform for byt clothing is Bijoor women, she says to explore options for fashion, shoes and accessories. Competitors include NuOrder, Balluun, fire boom, but none have the high level of customer Joor (although NuOrder funds raised by Rachel Zoe).

Joor is in New York with offices in Los Angeles and Milan and has raised $ 5.5 million from Battery Ventures, Lerer Ventures, Great Oaks Venture Capital, Landis Capital Ventures and precursors.

New talent steals show from 5 days Jeddah fashion

  After the success of Fashion Days Riyadh House BO-M organized a fashion show five days in Jeddah.
The Fashion Days Jeddah brought nearly 22 fashion designers over the kingdom, Kuwait and Egypt to Jeddah and put in the spotlight Star Avenue Mall

Faris and Layla Al-Shehri, the couple behind the company, brought the various houses collections of local and international fashion event.

Maison BO-M refers to the bohemian life of the 19th Century Paris, where young artists lived a separate rigid society that live freely according to their passions and imagination without cultural boundaries.
Maison BO-M Galleries opened in 2012 and offers a platform for new creative talent for art, design and fashion.

"The aim is to develop new talents that support inspired by various representatives of the arts and promote traditional heritage and craftsmanship. Our initiative offers new talent a platform and our stores offer a variety of products., Ranging from luxury fashion and accessories, Gifts, books, designer clothes, furniture and more contemporary, "said Al-Shehri.

"We have a year ago in Riyadh and we wanted to bring the experience to Jeddah. We want an economy in Saudi Arabia, where the Saudi designer can showcase their talent and exposure on the market and come to the trends and Fashion needs to know to create, "said Al-Shehri. Maison BO-M plans, the fashion show in Alkhobar effective until the end of the month.

Shima Tayeb, a Saudi fashion designer for Blue Jungle collection, she says, like to wear different styles and different clothes, so they started fashion design a year ago.

She often travels and felt impressed and inspired by different cultures and different needs of women myself.
"I do not create things for special collections. I think everyone is unique in itself and has its own inspiration and a story behind it. I use my senses and everything that comes to mind. These pictures I use my collections "she explained
Blue Jungle is a collection of trendy sportswear that can be worn at any time of the day. They are casual and sporty, made mainly of cotton, as the weather dictates the country clothes.

Rija Momena future institute said its fashion design graduates participate in the show.
"Several companies have been working together to support Jeddah Fashion Days and promote Saudi artists, put them in the spotlight and help them start their own business. Zukunftsinstitut teaches fashion design and our 10 students showed a few pieces of her collection," she says .

Nazeeka collection was a mix of bright colors, geometric patterns was with Islamic motifs, Oriental calligraphy and all forms of soft materials plan combines a dynamic look. Tops and tunics loose kaftans for wear in hot weather Arabia designed.

Created Nazeeka collection of clothing for young women and accessories brand and designed by two sisters and Nabiha Meisa. Be of Arab origin, who studied and lived in Italy and in the Arab world that they dreamed of their own brands and produce modern clothing with an Arabic touch.

Turbans Sara also tried to bring a modern touch to the religious and cultural ethos. Turbans in different shades and colors presents a dynamic look that covers the head.
The brand was created to give Saudi women with a fun alternative coverings hair. "Our women's collection, the elegant drawing will be like in any amount," Sara said.
Swan Boutique presents a collection of abayas to some of the best moments in life to be integrated. Abaya trendy Swan jewelry was inspired by different cultures.

Maison BO-M strives to find labels and distinctive design, which combine immediately recognizable with excellent quality and competitive prices. But ultimately, Faris and Layla Al-Shehri just want their customers to "have fun shopping." Call it relaxes the distribution or exclusive pop-up shop with a welcoming atmosphere. Welcome to BO-M House: A new way to shop.

UK government funds $ 150,000 Price Mode Tech

  The British government has put up £ 100,000 ($ 153,000) prize money for technology startups in the industry, it announced Monday.

One of the fashion business in Britain welcomed the focus on the industry £ 21 billion mode, but questioned the thinking behind the plan.

The competition, launched by the Technology Strategy Board and ends in June are, £ 25,000 to four companies awarded with innovative ideas for the IT industry.

Geoff Watts, co-founder and CEO of Editd.com based in London, was skeptical. "The rather not be built the way interesting new businesses," he said. "I think the government record in the promotion of innovation in this sense is pretty bad."

Mr Watts said his own company, based in London, four years, bringing the data analysis in the fashion, not save money by driving up prices, "We do not tend to allocate resources things like crowdfunding or price you are on really your main goal speculative punt release. "

However, Mr Watts said he was "a good sign" that the government identified a potential in the interface between fashion and technology.

Emily Memarzia, Account Manager at Technology Strategy Board, the value of the said competition was as a match-making service as Liquidity Providers: "We often get reports of companies for months that they need and months talking to the right person" she said. "So this is really putting the right people in the right part."

Opening doors with brands conservative fashion was something that would be welcome, Watts said.

"It is difficult to work with companies in the traditional way," he said. "They tend to be much more skeptical of new technology companies, especially in the United Kingdom and the United States"

Ms. Memarzia said panel prices last five strong a single investor. Others were of the TSB, the media and made business partners.

lessons in the rules of royal fashion

  Kensington Palace will open a major exhibition mode 4 July, entitled Fashion Rules: Elizabeth, Margaret, Diana at Kensington Palace, which describes how the royal style has evolved into the nineties since the fifties.

The showcase is by looking at the dress that the Queen in the fifties was to begin, then the Princess Margaret turned in the sixties and seventies and how his style reflects the playfulness and the liberalism of the time. In the eighties and nineties, will focus on Diana, Princess of Wales, as the exhibition shows the lasting impact on the landscape mode had.

The display shows the three dresses worn by women, along with photography, film and music, to provide a comprehensive view of how the royal fashion influences and reflects the trends of the time.

CC cream butterfly inspired Chanel makeup Vamps

  Chanel I admired since I to was a little girl when my mother introduced me to the luxury brand. So did the last brunch Beauty with Chanel team, I feel like a kid in a candy store going, although the candy store include dabbing lipstick happens successively apply colored mascara and oohing and aahing in the most beautiful colors of nail polish.

This season, for its ability to innovate while maintaining its rich heritage brand rolling out fresh and vivid colors, far from his usual sober colors are amazing known.

The Red Chanel now offers three different collections: briefing that includes Rouge Coco Rouge Coco service shiny lips that plays on the shiny and glittery and Rouge Allure highlighting the bold femininity.

Inspired by the sirens of the screen and style of Coco Chanel, Fresh Start has keeps the lips hydrated brilliant colors in deep shade, 30 percent additional pigments in molten texture packs and a complex Hydra tender.

Complete the iconic look are four nail polish shades in classic colors like peach pink with gold pearl luster and red with a slightly orange tone, among others.

To make things even more exciting new collections, Chanel is inspired by butterflies for its summer 2013 collection was the butterfly. His palette sparkles golden yellow, electric blue, sea green and coral intensive.

Touch of whimsy

Eye Make-up is an overhaul developed with Easy Eyeshadow Pencil by Peter Philips. Eyeshadow pen allows no fuss application and can double as eyeliner. Formulated with a high concentration of water, it offers a cool soothing feeling for your peepers.

Add a touch of whimsy, mascara and nail polish (Bel-Argus is a must-have) are alive with punchy and bright colors.

The collection also offers Rouge Coco Shine, semi-transparent lipstick in shades of peach and raspberry and glitter lip glosses in sparkling mandarin and pearly beige.

According to the ideology of beauty as a lifestyle brand to watch, Chanel also introduces the CC (full correction) cream that women on the street offers benefits of comprehensive care with coverage to long term, natural finish and the convenience of a product that is quick and easy is in use.

It comes in one color (beige 20) and voila with five ingredients: cornflower water to soothe the skin, hyaluronic acid, hydration, mineral sunscreen to prevent against sun damage, an active ingredient protect restructuring and correct the signs of aging pigments and minerals to smooth the complexion and camouflage imperfections.

Radiant glow

His goal to provide women with the right skin care, while simplifying their daily routine, Chanel also introduces UV Essentiel line with full UV protection to protect the inner skin (by UV filters and anti-pollution formula) and out through the strengthen the barrier function of the skin against UV rays, free radicals and pollution in cities.

There are also Sublimage liquid that regenerates the skin and gives a radiant glow. Through a combination of zinc and précisphères important part of Vanilla planifolia Madagascar (exclusive patented technology for Chanel) Sublimage The fluid not only acts on all the signs of aging, extracted, but has also to recognize its ability areas of the face matte for an individual finish .

With the influx of whitening products, Chanel gets in the game with its own solution called White, a whitening skin care and make-up line. With the TXC molecule Le Blanc relates to all pale skin consistency, brightness, humidity, roundness and refined surface. Line effectively regulates the over-production of melanin, which women healthy and radiant skin.

When Gabrielle Chanel said, "A woman is only as good as the light and peace she radiates."

Tips for a Scandinavian style fashion blogger

  When it comes to style, it is to look chic without too much effort.

And right now, no one embodies effortless style as the Scandinavians. The look is all about palettes, simple cuts separated, and smart.

I met him in London, Blame Danish fashion blogger Mary to shoot some of his favorite new season of designers around the world and discover what makes the Scandinavian style of the other.

Everyone wants a piece of Scandinavian cool. What defines a Scandinavian style?

"Scandinavian design is very simple and effortless large base components are essential to any wardrobe defined -., Less is always more when it comes to accessorising."

They have lived in Denmark, California, and now London. Can you define a city with style?

"Of course, the weather has a lot to say. 'S lifestyle is very casual in Los Angeles and on most days, I would wear a short skirt or a team with a casual t-shirt. Prior to moving to Los Angeles more my wardrobe was black, it has totally changed in Los Angeles, where I'm suddenly my eyes to colors and prints Now that I'm back in Europe, I have a bit of both continents .. - I little care, but unlike my time in Copenhagen, I rarely dressed in black and all thanks to LA I am no longer afraid of patterns and colors. "

What are the Scandinavian brands you have on your eyes?

"The list is long ... Brand Scandinavian ahead are AltewaiSaome, Freya Dalsjö Hernández Cornet, Veronica B. Vallenes Anne Sofie Madsen and while some of my favorites are established Acne, Carin Wester, Whyred, By Malene Birger, Bruuns Bazaar and Tree Garden and horse Filippa K. "